Every day, millions of potential customers ask Google for answers to their most pressing construction questions. For a contractor, that means their target market is online looking for their products and services. However, without a solid digital marketing plan, those customers won’t be able to find a contractor’s website. This is where search engine optimization comes in; read further to find out why every company needs Search Engine Optimization (SEO) service for Contractors Websites.
Everyone’s Online, Including Potential Clients
According to a recent study from Search Engine Land, almost 90% of customers read online reviews before purchasing a product or service, and the number is increasing. Pretty soon, everyone will be looking for providers online.
More Organic Traffic
Simply put, organic traffic is the visitors who land on a site after querying a search engine. By optimizing content and sites with top-quality keywords, both potential and repeat customers will easily be able to find the company’s services and products.
A Higher ROI
Another study by Chitika showed that Google’s top result receives one-third of traffic, compared to just 18% for the site in second place. With good SEO, contractors can naturally climb to the top spot, and there’s no other kind of marketing that delivers a similar ROI (return on investment). Many contractors don’t see SEO success because they sign on with inexperienced providers, but when it’s done well, SEO delivers non-stop organic traffic at a reasonable price.
Part of making a contractor’s site successful is ensuring its credibility and trustworthiness. SEO experts work endlessly to monitor sites and position them as authoritative sources. When a site is trustworthy, it’s more likely to draw top-quality links and convert for a target audience.
Establishing Brand Awareness
Along with building credibility, contractors who establish solid online presences become consumers’ preferred destination for services and products. Search engine optimization puts the company first in buyers’ minds and helps keep it there.
No matter what type of construction business someone runs, SEO will make their job easier and take the company to another level. Visit the website, call, or send an email to learn more about SEO services for contractors.